What I Do Radical clarity.Bold direction.Hands-on execution.

Brands in the AI era need actionable solutions fast, not more bullshit bingo. I help you get going — in 3 steps.

Provocation.

Understand where you are, where you want to be, and what needs to change.

Clarification.

Define goals, strategies and tactics to achieve them, and how to do it fast.

Transformation.

Develop, launch and test actions to create impact, and repeat what works.

What I can help you with.

Adopt tech & trends.

You want to explore new cultural trends, consumer behaviours & technologies? I help you to identify opportunities, craft innovation strategies and build new products and services.

  • AI strategy
  • Digital product innovation
  • CX artefacts
  • Experience concept
  • Digital strategy
  • Trend & tech research
Innovation

Build & grow brands.

You want to make your brand more different, relevant and distinctive to grow? I help you to define strong brand foundations and craft compelling narratives that resonate with audiences and differentiate it in the market.

  • Research & Insights
  • Brand strategy
  • Brand positioning
  • Brand name
  • Brand narrative
  • Messaging frameworks
Brand

Create stories & systems.

You want to connect with people and deliver value? I help you to create stories, plans and playbooks for communication and content that builds trust and engagement.

  • Springboards & Briefs
  • Content Strategy
  • Communication strategy
  • Social Media Strategy
  • Campaign Plans
  • Content Playbooks
  • Reporting dashboards
  • KPI & Funnel Frameworks
Communication

How we can work
together.

/ A

Advisory.

You need an outside perspective, guidance to work things out or want to build new skills? I support you as advisor, sparring partner or facilitator.

  • 1:1 advisory sessions
  • Workshops
  • Keynotes
/ B

Output based.

You need help to solve a problem or want someone experienced to take care of it? I help you as one-man army or together with my trusted partners.

  • Strategies
  • Playbooks
  • Whitepapers
/ C

Team extension.

You are short-staffed or need someone with special skills? I help you as part of your team, interim replacement or regular extension of your organisation.

  • On-demand support
  • Interim replacement
  • Pitches

Signature services
and engagements.

Time or output-based services for agencies. Done for you, with you or on advisory basis. Remote, on-site, alone or with a team.

/ Fixed price€ 500

The 1h Outside Opinion Call

Quick, unfiltered expert feedback to unlock clarity & direction. First 30 min. free, only pay if you are happy.

/ Fixed pricefrom € 5.000

The No-BS Social Media Playbook

Cut the fluff and get an actionable playbook for content that works without the grind, in 2 weeks.

/ Time basedfrom € 1.000 / day

The Strategy Army Knife

Get holistic strategy expertise for projects, pitches, workshops or tricky challenges in between.

/ Monthlyfrom € 5.000 / month

The Fractional Strategy Director

A strategy veteran in your corner, a set number of days a month, for fast, high-impact advice.

Who I worked with yet.

ALDI, Accenture Song, Audi, AVL, AVM, BBDO, BMW, DB, DDB, DEPT, DMB, Elbkind, Ergo, Essence, Flaconi, Head, Heimat, Heinz, Hornbach, Husqvarna, Hypoport, Kaufland, KitKat, Kolle Rebbe, Leo Burnett, MAN, McDonald’s, Media.Monks, Medion, Migros, MINI, Oddity, Opel, O2, Pulp, OTTO, Scholz & Friends, smart, Telekom, TLGG, TK, TUI, VW, We Are Social, Vivo, Wagner Pizza, WWF, Yokoy, Zalando, Zum Goldenen Hirschen